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PARK CITY MOUNTAIN RESORT PARTNERS WITH VACATIONROOST TO OUTSOURCE RESERVATION BUSINESS

PARK CITY, UT—March 16, 2010—Park City Mountain Resort today announced it has partnered with VacationRoost to outsource the operation of Park City Mountain Reservations.

“We are always looking for opportunities to enhance the guest experience,” said Jenni Smith, vice president of Park City Mountain Resort. “We are excited to leverage the power of VacationRoost’s platform to provide real-time booking capabilities and excellent service. Their core strengths are an excellent match for the world-class service that we aim to provide. This partnership will be virtually seamless to the guests.”

Park City Mountain Resort has operated Park City Mountain Reservations for over 25 years. The partnership between Park City Mountain Resort and VacationRoost will provide guests with real-time booking capabilities, which is something that Park City Mountain Reservations has not been able to provide in the past. Guests will continue to book ski/snowboard school and rental reservations through the Resort’s online reservation engine and Call Center.

“This strategic partnership is extremely complimentary to both companies, and we’re very excited about growing a long-term relationship with a resort that happens to be right here in our backyard,” said Julian Castelli, CEO of VacationRoost.

While VacationRoost.com provides online booking for vacation rentals in over 80 popular ski and beach destinations, the company’s roots grew from providing guests with lodging reservations in top ski resorts like Park City. VacationRoost will operate the Park City Mountain Central Reservations Program on its Affiliate White Label platform, which allows them to provide a partner with complete web site merchandising capabilities, online booking and full call center reservation services under the partner’s brand.

Park City Mountain Central Reservations will continue to operate business as usual through the end of this season. The transition to VacationRoost’s platform is expected to be complete by May 2010.

About Park City Mountain Resort
Park City Mountain Resort, named the most accessible mountain resort in North America by the readers of SKI magazine, is located in the heart of Park City, Utah and is only a 40-minute drive from the Salt Lake City International Airport. With 3,300 acres of unspoiled terrain, the Resort offers groomed Signature Runs™, bumps, powder, trees, eight peaks, nine bowls, four terrain parks, and the Eagle Superpipe. Park City Mountain Resort was once again ranked a Top-five resort by the readers of SKI and Transworld Snowboarding magazines. For more information, visit www.parkcitymountain.com or call (800) 222-PARK.

About VacationRoost Inc.
With more than 100,000 vacation rentals in 84 beach and ski destinations across North and South America, VacationRoost.com offers the largest selection of professionally managed vacation homes and condos throughout its network of websites and affiliate partners. Travelers can search, compare and book their vacation rental online, or work with an experienced destination expert to find the perfect spot for their vacation. Based in Salt Lake City, UT, VacationRoost’s team of experienced travel professionals is committed to making booking a vacation rental just as easy as booking a hotel room online.

For further information, please contact:

Park City Mountain Resort:
Krista Parry
435-647-5414
kristap@pcmr.com

VacationRoost:
Michelle Hagen
214.415.1890
press@vacationroost.com

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